Just spotted on the motorway (talk about captive clients...).
That’s right, €48.75 per kilo... And to give you an idea, the average volume of common European trucks is about 90 m³, which means that a full load of Pringles (pack height = 8.6 cm, width = 8 cm, plus about 10% for packing and palleting, or about 1650 packs / m³) is worth just under €300,000.
Expensive. Three times the price of steak, say a faux-filet @ €15.99 / kg (bought from the farmer at €3.80). But only one fifth of the price of Beluga caviar (or 1/200th if you buy essentially the same at Petrossian for €9800), although the comparison’s slightly unfair. What about smoked salmon? Yep, that’s right, Auchan on-line does it at €44.64! But since you’re not going to eat all that at one sitting, let’s get a couple of slices each (€6), throw in a lemon (€0.50), a steak or two (€10), some veg (€4), a decent bottle of wine (€12), a selection of cheese (€10), a box of After Eights (€3.5) and a couple of coffees (€0.60), and you’re done at €46.60.
Alternative: potato starch, grease, flatulence, halitosis, burping, skyrocketing cholesterol, enough salt to clear your path for an entire winter and the mother of all thirsts…
OK, you could also buy it in larger packs or even in bulk, but that’s not very refined, is it? :o)